Cutjewelry is committed to respecting your privacy and complying with applicable laws and regulations to ensure that the personal information you give us is kept appropriately secure and processed fairly and lawfully.

This Privacy Policy covers all personal information about you that we collect, use and otherwise process in connection with your relationship with Cutjewelry as a customer or potential customer. Cutjewelry will collect and use your personal information as described in this Privacy Policy and as permitted by applicable laws, including in circumstances where: (i) it is necessary to provide or fulfil a service requested by or for you; (ii) you have given us your express consent; or (iii) it is necessary for one or more of the following legitimate interests pursued by Cutjewelry:

• To analyse, profile and monitor customer patterns and better understand the interests and preferences of our key customer audiences so we can consistently improve our products and services.
• To offer an enhanced customer experience and service, including by ensuring we personalise the Site and Application and (if applicable) Cutjewelry updates relating to products, services and events to make them more relevant to our customers’ specific preferences.
• To ensure the proper functioning and security of our services, Site and/or Applications, for example by identifying and preventing fraudulent transactions.
• To analyse the footfall in Cutjewelry stores and at Cutjewelry promotions or events for internal reporting purposes and to ensure adequate and appropriate product and resources.
• To ensure we continue to comply with applicable laws, for example in maintaining the accuracy of our records.

When you register for an account with us, place an order, interact with our digital content on your computer or mobile device, visit a Cutjewelry store, request an in-store service or send us an enquiry, we will collect certain information from you. We will indicate whether this collection involves personal information and, if it does, whether providing your personal information is voluntary or mandatory for the service. Please be aware that where collection is mandatory, we may not be able to provide the relevant products or services to you if you do not provide that information to us.  Please select from the different sections of this Privacy Policy to learn more about what personal information we collect and how we use it.

We may collect the following information:

Contact Information and other identifying information: your name, postal address, phone numbers and e-mail addresses. You acknowledge that we may also obtain information about you as a result of authentication or identity checks (for example in connection with our standard fraud checks when you make a purchase on our Site or Application). We use this information to identify you as a customer, to process your order, to deliver products and services, to process payments, to update our records and to generally manage your account with us under our terms with you.  Providing us with certain personal information is voluntary but we may not be able to process your order and/or send you the required order acknowledgement and shipping confirmation communications if you do not provide us with certain requested information.

We may also use your contact information to send you marketing communications and to contact you in relation to service-related matters, including, on occasion, to request and respond to feedback on your experience with Cutjewelry, including in-store, on our Site and/or Application, and to assist you in relation to prospective purchases on our Site and/or Application, where permitted to do so in accordance with applicable laws or if we have your consent to do so (if required by applicable laws).